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Grammy Award winner to promote skin care line.
April 5, 2012
By: TOM BRANNA
Editor
Lily.B Skincare has signed Grammy Award-winning singer-song writer Colbie Caillat as its official spokesperson. Caillat has entered into a multi-year agreement with the firm to promote its line of skin care products. Shewill be actively promoting Lily.B in its print, on-line, in-store, and social media campaign, including a series of appearances on behalf of the brand. “We are thrilled to have Colbie on the Lily.B team,” says Lily.B founder, Liz Bishop. “Her amazing talen...
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